There has been a lot in the media lately about gender-specific marketing of toys, but these Bibles designed for God’s little princesses and God’s mighty warriors was a new take on the “princess debate” we hadn’t seen before. So we’re wondering:
What do you think of this gender-specific marketing strategy?
Looking foward to some good weekend discussion!
If you’d like to take action to stop this emphasis on gender-specific marketing to children, A Mighty Girl (a website that features books, toys, movies, music and clothing to encourage raising smart, confident, and courageous girls) has started a petition asking Toys R Us in the U.S. to stop gender-targeted marketing to children. A similar campaign was successful in the U.K.